Business

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.

The Environment Of Business
Exploring the World of Business and Economics
Being Ethical and Socially Responsible
Exploring Global Business
Business Ownership And Entrepreneurship
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Management And Organization
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Human Resources
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees and Teams
Enhancing Union-Management Relations
Marketing
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products that Satisfy Customers
Wholesaling, Retailing, and Physical Distribution
Developing Integrated Marketing Communications
Information For Business Strategy And Decision Making
Understanding Information and e-Business
Using Accounting Information
Finance And Investment
Understanding Money, Banking, and Credit
Mastering Financial Management
Understanding Personal Finances and Investments
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Table of Contents

Supplemental Materials