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- ISBN: 9780415640275 | 041564027X
- Cover: Hardcover
- Copyright: 2/13/2015
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to survive during economic downturn and recovery. This thoroughly revamped new edition summarises basic principles of effective communication and shows how they can be applied in modern organizations. It summarises current evidence and exposes common myths and misunderstandings. The authors demonstrate how effective communication is based upon an effective blend of interpersonal, team and technological factors. Business students everywhere will benefit from studying this book to help develop understanding of models and approaches to business communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid students for years to come.