The Business of Fashion Designing, Manufacturing, and Marketing

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text.

New to this Edition

- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers
- New chapter case studies give students a chance to think critically and apply the chapter concepts
- Integrates corporate responsibility and sustainability throughout this edition
- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail

The Business of Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards.
- PowerPoint presentations to frame lectures.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.

Leslie Davis Burns is a Professor in the Department of Design and Human Environment, College of Business at Oregon State University, US.
Kathy K. Mullet is an Associate Professor in the Department of Design and Human Environment, College of Business at Oregon State University, US.
Nancy O. Bryant is a Professor in the Department of Design and Human Environment, College of Business at Oregon State University, US.

Preface
Part 1 Organization of the Global Fashion Industries
1. From Spinning Machine to Global Supply Chain
2. Global Fashion Supply/Value Chain
3. Business and Legal Framework of Fashion Companies
4. Global Materials Industry
5. Fashion Brands: Company Organization
Part 2 Creating and Marketing Fashion an Apparel Line
6. Creating a Line: Research and Design
7. Creating a Line: Design Processes
8. Design Development and Style Selection
9. Marketing a Line of Apparel or Home Fashions
Part 3 Production and Distribution of Fashions
10. Preproduction Processes
11. Sourcing Decisions and Production Centers
12. Production Processes and Quality Assurance
13. Distribution and Retailing
14. Organization and Operation of the Accessories Industry
Glossary
Photo Credits
Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.