Business Innovation in the 21st Century
, by Gupta, PraveenNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781419646638 | 141964663X
- Cover: Paperback
- Copyright: 7/24/2006
The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation'„˘; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.