Business: The Key Concepts

Business: The Key Conceptsprovides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics. Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading. Business: The KeyConceptsThe perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them.

Mark Vernon writes on business for the Financial Times. He also contributes articles on the subject for a wide range of other publications on both sides of the Atlantic. He holds degrees from the universities of Oxford and Durham and is currently undertaking research at Warwick University