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Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

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Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business by McCormick, Jim; Karinch, Maryann, 9780071626989
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  • ISBN: 9780071626989 | 0071626980
  • Cover: Hardcover
  • Copyright: 7/30/2009
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No guts, no glory. A guide to X-tremesuccesswith insight from Tony Hawk, Carey Hart, and other superstars What does it take to succeed in business? Risk-taking.Preparation. Self-confidence. The same principles thatdrive extreme athletes to the highest peaks of performance.This action-ready guide shows readers howto capture the winning mindsets of champions forextreme success in business and life. Theyll learn inspiring lessons from the careers ofskateboarding star Tony Hawks and business partnerPer Elinder (co-founders of the worlds hottest skateboardcompany), freestyle motocross rider CareyHart (owner of a tattoo/clothing line), and surfersIzzy and Coco Tihany (owners of a surf school andapparel company).

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