Business Marketing : Connecting Strategy, Relationships, and Learning

, by ;
Business Marketing : Connecting Strategy, Relationships, and Learning by Dwyer, F. Robert; Tanner, John, 9780073529905
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780073529905 | 0073529907
  • Cover: Hardcover
  • Copyright: 1/25/2008

  • Rent

    (Recommended)

    $130.47
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

  • Buy Used

    Usually Ships in 3-5 Business Days

    $167.19

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button