Business the Rupert Murdoch Way 10 Secrets of the World's Greatest Deal Maker

Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. Murdoch is a 20th century phenomenon: the ultimate deal-maker. How does he do it? Business The Rupert Murdoch Way not only reveals the secrets of Bransons' remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

<B>STUART CRAINER</B> is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including<I> The Financial Times Handbook of Management, The Ultimate Business Library</I>,<I> The Tom Peters Phenomenon</I> and <I>Business the Jack Welch Way</I>.