Business Thinking in Not-for-Profit Organizations

The not-for-profit organization as a whole, or an individual department within the organization, needs to see themselves as a business unit. This means understanding the mission, defining products, calculating costs and income, determining margins, profiling markets and customers, positioning services, providing customer service, planning for the future, and strategizing for financial stability and success. Business Thinking in Not-for-Profit Organizations gives managers the infrastructure needed for step-by-step business planning and provides for-profit business strategies for thinking and acting in the not-for-profit world.