Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.- Provides complete overview of the contemporary political campaign- Gives comparative analysis of campaigns from country to country - Covers the impact of digital media, 24/7 news cycle

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des élections présidentielles de 2007, participation ou représentation? (2009).

Detailed contents.

List of Figures.

List of Tables.

Introduction.

Part I The rise of modern political communication.

1 Birth and rise of political marketing in the United States.

Part II The foundations of modern political marketing.

2 Political marketing: a global approach.

3 The means of analysis and information.

Part III Political marketing tools.

4 The traditional tools.

5 Audiovisual tools.

6 Direct marketing methods.

7 The growing importance of the Internet.

Part IV The actual running of election campaigns.

8 Structure and organization of the campaign.

9 The particularities of local campaigns.

Conclusion: how to use this book … .

Appendix 1: Memorandum of Understanding between the Bush and Kerry Campaigns for the 2004 Televised Debates (extract).

Appendix 2: Internet "Final Rules" decided by the Federal Elections Commission, March 27, 2006.

Bibliography.

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Campaign Communication and Political Marketing

Summary

Author Biography

Table of Contents

Supplemental Materials