Capitalism at the Crossroads Next Generation Business Strategies for a Post-Crisis World

The multiple economic crises of the past two years demonstrate more clearly than ever that the age of "mercenary" capitalism is over: we must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen.

Stuart L. Hart, one of the world's leading experts on sustainable capitalism, presents clear roadmaps and strategies for identifying sustainable products and technologies that can drive new growth while also helping to solve today's key social and environmental problems.

This edition contains :

- Thoroughly updated case studies and examples Extensive coverage of incubating clean, green technologies at the "base of the pyramid" and "trickling them up" to the top

- A new Preface demonstrating how recent economic crises stem from unsustainable policies and strategies and what can be done about it

- New analyses of oil price spikes and the sub-prime crisis through the lens of sustainable capitalism

- Updates on breakthrough "bottom of the pyramid" initiatives in the U.S. and beyond

- Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to overcome the pitfalls of traditional 'greening' and 'sustainability' strategies, and recharge innovation, growth, and profitability in your enterprise.

Stuart L. Hart is one of the world’s top authorities on the implications of sustainable development and environment for business strategy. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and President of Enterprise for a Sustainable World. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina’s Kenan-Flagler Business School and the Corporate Environmental Management Program (now the Erb Institute Dual Master’s Program) at the University of Michigan.

Hart’s consulting clients range from DuPont and SC Johnson to Unilever and General Electric. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world.

He wrote the seminal article “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the groundbreaking 2002 article, “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. He invites readers to email him at slh55@cornell.edu and to visit his website at www.stuartlhart.com.

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