Capitalism As If the World Matters

* "Too many environmentalists see capitalism as the enemy. Porritt grapples with its reality--a system capable of delivering sustainability and enhancing wellbeing, but only if we think carefully about what form of capitalism we want. This book stimulates that thinking." Adair Turner * "Here's a compelling book that should sound the trumpet for a whole new generation of engaged and optimistic young people, establishing once and for all that we still have choices--we don't have to sleepwalk our way into the future." David Puttnam * Tackles the most pressing problem of our time--how capitalism, and business, can provide a future of wealth, equity, and ecological integrity * Destined to be one of the most important business, economics, and politics books of the year * Jonathon Porritt, Co-Founder of Forum for the Future, is a leading influence on business and industry, the UK government's premier adviser on sustainable development, and a well-known author, broadcaster, and visionary As our great economic machine grinds relentlessly forward into a future of declining fossil fuel supplies, climate change, and ecosystem failure, humanity, by necessity, is beginning to question the very structure of the economy that has provided so much wealth and inequity across the world. In this fresh, politically charged analysis, Jonathon Porritt weighs in on the most pressing question of the 21st century - can capitalism, as the only real economic game in town, be retooled to deliver a sustainable future? Porritt argues that indeed it can and it must as he lays out the framework for a new "sustainable capitalism" that cuts across the political divide and promises a prosperous future of wealth, equity, and ecosystem integrity.

Jonathan Porritt is Co-founder and Programme Director of Forum for the Future, the UK's leading sustainable development charity.