Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780789033406 | 0789033402
- Cover: Nonspecific Binding
- Copyright: 8/4/2006
"Capturing Customer Equity: Moving from Products to Customers is designed to enable academics to chart out future directions and to help marketers to apply recently developed frameworks to the creation in domestic and international markets. Handy charts, tables, and figures make complex information easy to access and understand."--BOOK JACKET.