Catering Management, by Scanlon, Nancy Loman
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781118091494 | 1118091493
- Cover: Hardcover
- Copyright: 12/17/2012
An essential, up-to-date guide for catering professionals, Catering Management covers all aspects of the business, from operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more. The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.