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CATS: The Nine Lives of Innovation

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CATS: The Nine Lives of Innovation by Lundin, Stephen, 9780071602211
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780071602211 | 0071602216
  • Cover: Hardcover
  • Copyright: 1/6/2009
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The purrfect path to innovation by the coauthor ofFish! .Everybody�s heard the expression: Curiosity killed the cat. But every successful businessperson will tell you that curiosity is the key to innovation. This book pounces on the subject of innovation like a cat on a mouse (who�s still trying to figure out who moved its cheese). .InCats, Lundin explains the four challenges to innovation that are found in every business and organization. Then he reveals the nine �lives� of innovation, offering practical ways to unleash it in our everyday lives. Unlike other books, which talk about innovation in the abstract, Cats! is down-to-earth and playful, designed to spark creativity companywide. Once employees discover the joys of innovation, the fur will fly!

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