CATS: The Nine Lives of Innovation

The purrfect path to innovation by the coauthor ofFish! .Everybody�s heard the expression: Curiosity killed the cat. But every successful businessperson will tell you that curiosity is the key to innovation. This book pounces on the subject of innovation like a cat on a mouse (who�s still trying to figure out who moved its cheese). .InCats, Lundin explains the four challenges to innovation that are found in every business and organization. Then he reveals the nine �lives� of innovation, offering practical ways to unleash it in our everyday lives. Unlike other books, which talk about innovation in the abstract, Cats! is down-to-earth and playful, designed to spark creativity companywide. Once employees discover the joys of innovation, the fur will fly!

Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

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