Cengage Advantage Books: This is PR The Realities of Public Relations (with InfoTrac)

Part I: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE. 1. PR Roles and Specialties. 2. PR's Origins and Evolution. 3. Trends in PR. Part II: PR RESEARCH. 4. Research: Planning Processes and Techniques. 5. Publics and Public Opinion. Part III: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE. 6. Theoretical Underpinnings for PR. 7. PR Ethics and Responsibilities. 8. PR and the Law. Part IV: PR IN ACTION. 9. Strategic management in PR Practice. 10. Communication, Channels and Media. 11. Tactics and Techniques: Details that make PR Strategies Work. 12. Campaigns. 13. Crisis and Credibility. 14. Public Relations Practice and a World View.