The Challenge of Organising and Implementing Corporate Social Responsibility

Writing about implementation strategies for corporate social responsibility is a risky business. In current global conversations, CSR tends to be as much about semantics as substance. This book examines the fundamental idea that drivers should be found primarily within the heart of organizations and expressed through various implementation strategies. The book discusses emerging organizational perspectives on CSR, and considers the changes and consequences of implementing CSR

Jan Jonker is Associate Professor and Research Fellow at the Nijmegen School of Management, University of Nijmegen in the Netherlands. Marco C. De Witte is Associate Professor of Organisation Design and Change Management at the Faculty of Management and Organisation of the University of Groningen, the Netherlands, and partner at HGRV Consultants and Managers.

Introduction * PART 1: CSR AS A MANAGEMENT CHALLENGE * The CSR Landscape * The Changing Nature of Organizations * Transformation of the Business Proposition * The Capital Discussion * Sense-Making and Making Sense of CSR * Existing Concepts for Handling Change * Implementing CSR in Organizations * PART 2: DEVELOPING THE ORGANIZATIONAL CAPABILITY TO IMPLEMENT CSR * What Drive CSR? * Talking Change and CSR * Structuring Stakeholder Dialogue * Organizing Engagement: Transactivity and Partnerships * Competence and Capability Development for CSR * Established CSR Implementation Strategies in Organizations * Talking Tools: Diagnostic Instruments in Implementing Change Introduction * PART 1: CSR AS A MANAGEMENT CHALLENGE * The CSR Landscape * The Changing Nature of Organizations * Transformation of the Business Proposition * The Capital Discussion * Sense-Making and Making Sense of CSR * Existing Concepts for Handling Change * Implementing CSR in Organizations * PART 2: DEVELOPING THE ORGANIZATIONAL CAPABILITY TO IMPLEMENT CSR * What Drive CSR? * Talking Change and CSR * Structuring Stakeholder Dialogue * Organizing Engagement: Transactivity and Partnerships * Competence and Capability Development for CSR * Established CSR Implementation Strategies in Organizations * Talking Tools: Diagnostic Instruments in Implementing Change