Chasing Youth Culture and Getting it Right How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

If you spend as much time as Tina does immersed in the youthful world, you'll discover that the product and services choices kids make today are reflections of how they see their tomorrows-clues about how they'll reshape a future that we'll all share.Whether you're a business professional trying to decode this $43 billion market, a parent or educator, or a student of social behavior eager for a first-hand report on today's kid culture, Chasing Youth Culture and Getting it Right will be your field guide to the newest wave of millennials and their mindsets.Chasing Youth Culture and Getting it Right will introduce readers to the four major tribes-the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent-by examining their key traits, their preferences and dislikes, and predictions how they'll behave as they begin to move into adulthood. Chasing Youth Culture and Getting it Right will include numerous examples of companies, brands and organizations who chased the youth demographic and got it right, or who failed to nail their audience. Other resourceful concepts include: Warholism Tweenabees Hand-me-ups Massclusivity The Facebook Effect Instantity

Tina Wells is in her fifteenth year as founder and CEO of Buzz Marketing Group, after starting her career writing for New Girl Times magazine at sixteen years old. Buzz Marketing Group, a youth marketing agency that specializes in youth needs, desires, and trends, has grown a network of approximately 10,000 buzzSpotters® (teen consultants). Tina's long list of honors includes Essence 40 Under 40, Billboard's30 Under 30, and Inc. magazine's 30 Under 30.