China Uncovered What you need to know to do business in China, by Story, Jonathan
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- ISBN: 9780273708278 | 0273708279
- Cover: Paperback
- Copyright: 3/25/2010
This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.China Uncovered shows you:- How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market.- Why government relations must be a core part of your business - and how to make your relationships with officials productive and beneficial.- How to select the best way for your company to start business operations in China.- How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities.- How to understand the cultural differences you will face so you can get the all-important 'people issues' right.- How to develop a dual sales strategy - domestic and export - so your operation is not totally reliant on a new and unpredictable market.- How to use your brand to keep ahead of your competitors.- How to think about the importance of China to your organisation as a whole.Jonathan Story is The Shell Fellow in Economic Transformation, and Professor of International Political Economy at INSEAD. He has served as a consultant to a range of governments and international corporations, banks and service companies, on European and world politics and markets. He works for the Top Management Programme run out of 10 Downing Street, and continues to write cases on or relating to China. He is currently working with Rio Tinto on its China advisory panel and is in the process of negotiating regular work with the China European International Business School in Shanghai.