China's New Consumers: Social Development and

Combining economic trends with the author's anthropological background, China's New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.

Elisabeth Croll is Professor of Chinese Anthropology at the School of Oriental and African Studies, University of London.

Preface

xi

Introduction: highlighting demand in development

1

(26)

Global demand

2

(2)

The American consumer

4

(3)

Asia's consumers

7

(2)

An old dream market

9

(2)

A new dream market

11

(2)

The debated market

13

(3)

Comrades and consumers

16

(3)

Researching consumers

19

(2)

China's consumers

21

(2)

Demand and development

23

(4)

PART I Narrating demand: a consumer revolution

27

(52)

Increasing demand: spending and shopping

29

(24)

The first phase

32

(6)

Food consumption

33

(2)

The sway of fashion

35

(1)

Desirable durables

36

(2)

The second phase

38

(11)

Shopping

39

(3)

Advertising and branding

42

(3)

Selling identities

45

(2)

Gifts and guanxi

47

(2)

The spread of consumption

49

(4)

Weakening demand: saving and segmenting

53

(26)

The third phase

54

(4)

Malls and markets

58

(5)

A new frugality

63

(4)

Chinese characteristics

67

(4)

Market research

71

(8)

PART II Segmenting demand: the wealth pyramid

79

(88)

Elite lifestyles: the good life and upward mobility

81

(26)

China's millionaires

84

(2)

China's elite

86

(15)

A home of one's own

87

(4)

A car of one's own

91

(1)

Travel and leisure

92

(3)

Communications and computers

95

(3)

Money matters

98

(3)

The middle classes

101

(6)

An urban conundrum: impoverished workers

107

(26)

State-sector reform

108

(2)

The unemployed

110

(3)

Job creation

113

(5)

Worker resentment

118

(4)

The urban poor

122

(2)

The migrant

124

(4)

Urban impoverishment

128

(3)

Spending and saving

131

(2)

A rural impasse: fragile livelihoods

133

(34)

Widening the gap

134

(3)

The depleted earth

137

(4)

Non-agricultural occupations

141

(3)

Movement and migration

144

(2)

Cash demands

146

(4)

Consumption and lifestyles

150

(4)

Recent rural reform

154

(6)

The peasant question

160

(3)

Mass urbanisation

163

(4)

PART III Profiling demand: the demographic pyramid

167

(100)

Children first: the indulgence factor

169

(35)

The single child

170

(2)

Parenting

172

(3)

Foreign, snack and fast foods

175

(4)

Toys and play

179

(4)

Reading and recreation

183

(4)

Education, education, education

187

(9)

A private education

192

(2)

A foreign education

194

(2)

The child consumer

196

(4)

Familial hierarchies

200

(4)

Chasing youthful dreams: aspirations and alternatives

204

(35)

Youthful occupations

206

(4)

Youth lifestyles

210

(6)

China's young misses

216

(3)

Face and body

219

(4)

Matching and marrying

223

(5)

Popular culture

228

(4)

Alternative lifestyles

232

(7)

The greying generations: shifting needs

239

(28)

Greying markets

239

(2)

Village elderly

241

(3)

City elderly

244

(3)

Pension planning

247

(3)

Self-support

250

(2)

Community assistance

252

(2)

Familial support

254

(3)

Familial investment

257

(5)

Small pleasures

262

(5)

PART IV Present trends: future demand

267

(63)

Consumer confidence: stability and security?

269

(27)

Confidence indices

271

(4)

Social instability

275

(6)

Personal insecurity

281

(5)

Monetary support

286

(3)

Spiritual solace

289

(4)

Managing uncertainty

293

(3)

Developing demand: from trickle to transition

296

(34)

Balancing development

297

(10)

Resourcing development

307

(5)

Uneven development

312

(3)

Uneven demand

315

(2)

The demand pyramid

317

(5)

The pyramid base

322

(5)

The demand transition

327

(3)

References

330

(31)

Index

361

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

China's New Consumers: Social Development and Domestic Demand

Summary

Author Biography

Table of Contents

Supplemental Materials