Citizen Coke: The Making of Coca-Cola Capitalism

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Citizen Coke: The Making of Coca-Cola Capitalism by Elmore, Bartow J., 9780393353341
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  • ISBN: 9780393353341 | 0393353346
  • Cover: Paperback
  • Copyright: 12/6/2016

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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
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