Common Culture

, by Petracca, Michael F.; Sorapure, Madeleine

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ISBN: 9780205171781 | 0205171788
Cover: Paperback
Copyright: 7/22/2011

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Summary

This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.

Preface	p. xi
Reading and Writing About American Popular Culture	p. 1
What Is Popular Culture?	p. 2
Why Study Popular Culture?	p. 4
Active Reading	p. 6
Strategies for Actively Reading a Text	p. 7
An Active Reading Casebook: Three Selections About Barbie	p. 8
Preparing to Read	p. 9
Reading and Annotating	p. 9
Barbie's Shoes	p. 10
Rereading	p. 10
Reviewing	p. 11
Reading Pop Cultural Criticism	p. 12
The Indignation of Barbie	p. 12
Reading Academic Analysis	p. 15
ôSeen Through Rose-Tinted Glasses:ö The Barbie Doll in American Society	p. 15
Reading Images	p. 21
Preparing to Read	p. 22
Reading and Annotating	p. 23
Rereading	p. 24
Reviewing	p. 25
The Writing Process	p. 26
Prewriting	p. 27
Freewriting	p. 27
Clustering	p. 28
Outlining	p. 29
Drafting	p. 31
Thesis and Thesis Statement	p. 31
Opening Paragraphs	p. 32
Supporting Paragraphs	p. 32
Evidence	p. 33
Conclusions	p. 35
Distancing	p. 36
Revising	p. 36
Revision Checklist	p. 37
Writing Research on Popular Culture	p. 38
Modern Language Association Documentation Format	p. 41
American Psychological Association Documentation Format	p. 42
Sample Student Essay	p. 43
Role-Model Barbie: Now and Forever?	p. 43
Advertising	p. 46
Approaches to Advertising	p. 49
The Cult You're In	p. 49
Advertising's Fifteen Basic Appeals	p. 54
How Advertising Informs to Our Benefit	p. 73
The Future of Advertising	p. 86
Jesus Is a Brand of Jeans	p. 86
Interview with Mark Crispin Miller, PBS Frontline	p. 93
The Post Advertising Age	p. 101
The Brain: Marketing to Your Mind	p. 109
Television	p. 115
The Cultural Influences of Television	p. 117
Society's Storyteller: How TV Creates the Myths by Which We Live	p. 117
Television Addiction Is No Mere Metaphor	p. 123
Watching TV Makes You Smarter	p. 131
Gin, Television, and Social Surplus	p. 144
Infotainment	p. 151
Losing Our Religion	p. 151
Amusing Ourselves to Death with Television News	p. 168
ôFakeö News versus ôRealö News as Sources of Political Information: The Daily Show and Postmodern Political Reality	p. 178
Popular Music	p. 203
Is Hip-Hop Dead?	p. 205
5 Things That Killed Hip-Hop, J-Zone	p. 205
Word: Jay-Z's ôDecodedö and the Language of Hip-Hop	p. 214
The Year Hip-Hop Invented Sex	p. 225
The Miseducation of Hip-Hop	p. 234
Music and Contemporary Culture	p. 243
The Money Note: Can the Record Business Be Saved?	p. 243
How to Save the Music Business	p. 268
Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music	p. 276
Technology	p. 295
Engine of Liberation	p. 297
The Judgment of Thamus	p. 305
Computers, the Internet, and You	p. 319
Breaking Down Borders: How Technology Transforms the Private and Public Realms	p. 319
The Data-Driven Life	p. 323
Is Google Making Us Stupid?	p. 336
Meet Your iBrain	p. 347
Sports	p. 359
Sport and Society	p. 361
The Roar of the Crowd	p. 361
Life on the Edge	p. 371
Fixing Kids' Sports	p. 380
Champion of the World	p. 391
Football: A Gridiron Case Study	p. 396
The Boy Who Died of Football	p. 396
Does Football Have a Future?	p. 414
The Unbeautiful Game	p. 436
Movies	p. 451
Film and American Culture	p. 453
The Way We Are	p. 453
Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity	p. 463
From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises	p. 487
Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema	p. 507
Two Contemporary Filmmakers	p. 524
A Fine Romance	p. 524
Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature	p. 536
Mama's Gun	p. 542
How Do You Solve a Problem Like Madea?	p. 553
For Further Reading: A Common Culture Bibliography	p. 561
Credits	p. 566
Index by Author and Title	p. 570
Index by Academic Discipline	p. 572
Index by Rhetorical Mode	p. 574
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