- ISBN: 9780205171781 | 0205171788
- Cover: Paperback
- Copyright: 7/22/2011
This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.
Preface | p. xi |
Reading and Writing About American Popular Culture | p. 1 |
What Is Popular Culture? | p. 2 |
Why Study Popular Culture? | p. 4 |
Active Reading | p. 6 |
Strategies for Actively Reading a Text | p. 7 |
An Active Reading Casebook: Three Selections About Barbie | p. 8 |
Preparing to Read | p. 9 |
Reading and Annotating | p. 9 |
Barbie's Shoes | p. 10 |
Rereading | p. 10 |
Reviewing | p. 11 |
Reading Pop Cultural Criticism | p. 12 |
The Indignation of Barbie | p. 12 |
Reading Academic Analysis | p. 15 |
ôSeen Through Rose-Tinted Glasses:ö The Barbie Doll in American Society | p. 15 |
Reading Images | p. 21 |
Preparing to Read | p. 22 |
Reading and Annotating | p. 23 |
Rereading | p. 24 |
Reviewing | p. 25 |
The Writing Process | p. 26 |
Prewriting | p. 27 |
Freewriting | p. 27 |
Clustering | p. 28 |
Outlining | p. 29 |
Drafting | p. 31 |
Thesis and Thesis Statement | p. 31 |
Opening Paragraphs | p. 32 |
Supporting Paragraphs | p. 32 |
Evidence | p. 33 |
Conclusions | p. 35 |
Distancing | p. 36 |
Revising | p. 36 |
Revision Checklist | p. 37 |
Writing Research on Popular Culture | p. 38 |
Modern Language Association Documentation Format | p. 41 |
American Psychological Association Documentation Format | p. 42 |
Sample Student Essay | p. 43 |
Role-Model Barbie: Now and Forever? | p. 43 |
Advertising | p. 46 |
Approaches to Advertising | p. 49 |
The Cult You're In | p. 49 |
Advertising's Fifteen Basic Appeals | p. 54 |
How Advertising Informs to Our Benefit | p. 73 |
The Future of Advertising | p. 86 |
Jesus Is a Brand of Jeans | p. 86 |
Interview with Mark Crispin Miller, PBS Frontline | p. 93 |
The Post Advertising Age | p. 101 |
The Brain: Marketing to Your Mind | p. 109 |
Television | p. 115 |
The Cultural Influences of Television | p. 117 |
Society's Storyteller: How TV Creates the Myths by Which We Live | p. 117 |
Television Addiction Is No Mere Metaphor | p. 123 |
Watching TV Makes You Smarter | p. 131 |
Gin, Television, and Social Surplus | p. 144 |
Infotainment | p. 151 |
Losing Our Religion | p. 151 |
Amusing Ourselves to Death with Television News | p. 168 |
ôFakeö News versus ôRealö News as Sources of Political Information: The Daily Show and Postmodern Political Reality | p. 178 |
Popular Music | p. 203 |
Is Hip-Hop Dead? | p. 205 |
5 Things That Killed Hip-Hop, J-Zone | p. 205 |
Word: Jay-Z's ôDecodedö and the Language of Hip-Hop | p. 214 |
The Year Hip-Hop Invented Sex | p. 225 |
The Miseducation of Hip-Hop | p. 234 |
Music and Contemporary Culture | p. 243 |
The Money Note: Can the Record Business Be Saved? | p. 243 |
How to Save the Music Business | p. 268 |
Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music | p. 276 |
Technology | p. 295 |
Engine of Liberation | p. 297 |
The Judgment of Thamus | p. 305 |
Computers, the Internet, and You | p. 319 |
Breaking Down Borders: How Technology Transforms the Private and Public Realms | p. 319 |
The Data-Driven Life | p. 323 |
Is Google Making Us Stupid? | p. 336 |
Meet Your iBrain | p. 347 |
Sports | p. 359 |
Sport and Society | p. 361 |
The Roar of the Crowd | p. 361 |
Life on the Edge | p. 371 |
Fixing Kids' Sports | p. 380 |
Champion of the World | p. 391 |
Football: A Gridiron Case Study | p. 396 |
The Boy Who Died of Football | p. 396 |
Does Football Have a Future? | p. 414 |
The Unbeautiful Game | p. 436 |
Movies | p. 451 |
Film and American Culture | p. 453 |
The Way We Are | p. 453 |
Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity | p. 463 |
From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises | p. 487 |
Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema | p. 507 |
Two Contemporary Filmmakers | p. 524 |
A Fine Romance | p. 524 |
Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature | p. 536 |
Mama's Gun | p. 542 |
How Do You Solve a Problem Like Madea? | p. 553 |
For Further Reading: A Common Culture Bibliography | p. 561 |
Credits | p. 566 |
Index by Author and Title | p. 570 |
Index by Academic Discipline | p. 572 |
Index by Rhetorical Mode | p. 574 |
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