Communicating with the Multicultural Consumer
, by Mueller, BarbaraNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780820481197 | 082048119X
- Cover: Paperback
- Copyright: 10/1/2007
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of