Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives

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Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives by Mueller, Barbara, 9781433102042
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  • ISBN: 9781433102042 | 1433102048
  • Cover: Hardcover
  • Copyright: 10/1/2007

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Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of
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