Communicating in Small Groups : Principles and Practices

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Communicating in Small Groups : Principles and Practices by Beebe, Steven A.; Masterson, John T., 9780205770632
  • ISBN: 9780205770632 | 0205770630
  • Cover: Paperback
  • Copyright: 12/27/2010
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In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships with strategic constituencies.This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions,Public Relations: A Values-Driven Approachappeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

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