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- ISBN: 9780205770632 | 0205770630
- Cover: Paperback
- Copyright: 12/27/2010
In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships with strategic constituencies.This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions,Public Relations: A Values-Driven Approachappeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.