Communication Models for the Study of Mass Communications

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ISBN: 9780582036505 | 058203650X
Cover: Nonspecific Binding
Copyright: 8/9/1993

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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

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Introduction
Basic Models
Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals
Effects of Mass Communication on Culture and Society
Audience-Centred Models
Media Organisation, Selection and Production
Planned Communication
New Media and The Information Society
International Communication
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Communication Models for the Study of Mass Communications

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