Community Health Promotion Ideas That Work

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Community Health Promotion Ideas That Work by Kreuter, Marshall W.; Lezin, Nicole A.; Kreuter, Matthew W.; Green, Lawrence W., 9780763700591
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  • ISBN: 9780763700591 | 0763700592
  • Cover: Paperback
  • Copyright: 3/14/2003

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Community Health Promotion Ideas That Work, Second Edition  aims to narrow the gap between what is currently being implemented in health education and promotion and what actually works. Updated with new chapters and chapter content, this edition shares the latest knowledge and experience gained by researchers and practitioners to help others plan and apply successful community health promotion programs. Case stories, based on the triumphs and struggles of practitioners in the field, combine theory and practice and provide a practical frame of reference For The critical issues and principles of effective community health promotion. "This is an extremely engaging text that brings theory and principles alive through the use of case stories from the day-to-day experience of health promotion professionals in the real world. The text is well written and organized, and written by some of the top leaders in the field today.   Students should absorb and retain theory and new tools for its application far more readily than if they were simply reading dry presentations of the facts-- and with far more enjoyment along the way.   I would recommend this book for any introductory health promotion or health education theory course on the undergraduate level."              Meredith Minkler, Ph.D  Professor of Public Health University of California, Berkeley   New To The second edition of Ideas that Work: Content is focused more directly on an audience of students in the classroom. New chapter on evaluation helps practitioners use the principles of evaluation for program quality assurance. Due to considerable emphasis on the issue of decision making in the determination of problems, new content has been added to chapter seven. Chapter two has been modified to incorporate the concepts of social determinants. New photos have been included in order to add new dimensions to existing stories and one new story.
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