Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
, by Chan-Olmsted,Sylvia M.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780805862119 | 0805862110
- Cover: Nonspecific Binding
- Copyright: 5/18/2006
This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.