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- ISBN: 9780071636094 | 0071636099
- Cover: Paperback
- Copyright: 10/2/2009
The Right Phrase forEvery Sales SituationA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.The CompleteBook of Perfect Phrases for High-Performing Sales Professionalsisthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:Lead Generation Turn cold calls into profitable relationships Expand your customer base Write engaging letters and e-mailsSales Calls Get access to decision makers Present your product in compelling language Resist objections and stalling tacticsCustomer Service Develop a rapport with every client Handle the most difficult of customers Close every conversation on a positive note