The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

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ISBN: 9781601380425 | 1601380429
Cover: Paperback
Copyright: 9/28/2007

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Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Foreword	p. 9
Introduction	p. 13
Who is this Book for	p. 14
How this Book is Organized	p. 15
Benefits of Using E-mail	p. 18
History & Understanding of E-Mail Marketing	p. 21
Online Marketing	p. 24
Internet Marketing	p. 25
E-mail Marketing	p. 26
Internet Advertising	p. 27
Types of Online Advertisements	p. 28
Understanding Banner Advertising	p. 28
Static vs. Dynamic vs. E-mail	p. 30
E-mail Marketing vs. Spam	p. 32
Introduction to E-mail Marketing	p. 35
E-mail Marketing is Ideal for	p. 36
E-mail Marketing is Not Ideal for (Nor Will it Work For)	p. 36
E-mail Abuse and Spam	p. 37
E-mail Marketing Walkthrough	p. 38
Plan your E-mail Marketing Campaign	p. 38
Target your Audience & Content	p. 39
Write & Design your E-mail	p. 39
Set up your Online Mail Distribution Method	p. 40
Review your E-mail List	p. 40
Test your E-mail	p. 41
Schedule your E-mail Blast	p. 41
Send your E-mail Blast	p. 41
Analyze Results	p. 42
Spam, Spam, Spam!	p. 45
Phishing	p. 46
CAN-Spam Act	p. 47
CAN-Spam Act Requirements	p. 48
Spam Tools	p. 50
Opt-In and Opt-Out	p. 63
Opt-In and Opt-Out Concepts	p. 63
How to Create & Grow Your E-mail Lists	p. 69
Proven Methods to Grow your E-mail List	p. 70
How to keep People from Unsubscribing from Your E-mail List	p. 77
How to Design an Effective E-mail Campaign	p. 79
E-mail Campaign Basics	p. 80
Developing an E-mail Marketing Campaign	p. 81
HTML vs Text Format	p. 83
Options for E-mail Marketing Service Providers	p. 85
All-in-One E-Mail Marketing Service Providers	p. 87
E-Mail Marketing Specialists	p. 90
Mass E-Mail Marketing Software	p. 91
E-mail Marketing Director Overview	p. 92
Who is E-mail Marketing Director for	p. 94
What can you do with E-mail Marketing Director?	p. 94
Other Mass E-mail Applications	p. 95
Target & Segment Your Audience	p. 101
When Not to Use Targeting & Segmentation	p. 101
When to Use Targeting & Segmentation	p. 102
Personalization	p. 103
Collecting Demographic Data	p. 104
Maintaining Multiple Lists	p. 105
How to Write an Effective E-mail	p. 113
HTML vs Text Format	p. 113
How to Design an HTML E-mail	p. 114
Tools and Advice for Creating your E-mail Masterpiece	p. 116
How to Design a TEXT Based E-mail	p. 121
Auto-Responders	p. 123
The Subject Line	p. 133
Basic Rules for Writing Subject Lines	p. 135
Do's and Don'ts when Creating your Subject Line	p. 136
When to E-mail, How Often, and What Time	p. 141
What Day of the Week is best to E-mail	p. 141
What Time of the Day is the Best to Send E-mail Campaigns	p. 142
How to Determine the Frequency for E-mail Campaigns	p. 143
The Future of E-mail Marketing	p. 145
Search Engine Optimization	p. 147
Successful Search Engine Optimization	p. 148
Meta Tag Definition and Implementation	p. 149
The Title Tag	p. 151
The Description Tag	p. 151
The Keywords Tag	p. 152
The Robots Tag	p. 153
Other Meta Tags	p. 154
ALT Tags	p. 154
How to Use the Correct Keywords	p. 155
Optimization of Web Page Content	p. 156
Optimize your Web Site	p. 157
Web Site Optimization Tips, Hints, and Secrets	p. 158
Web Design & Optimization Suggestions	p. 161
How Do Search Engines Work?	p. 164
Using a Search Engine Optimization Company	p. 165
Search Engine Registration	p. 167
Search Engine Optimization Checklist	p. 170
Free Web Site Search Engine Submission Sites	p. 171
Additional Free Web Site Optimization Tools	p. 172
Web Site Design and Optimization Tools	p. 172
Summary	p. 175
Top Reasons to Follow the Guidelines in this Book	p. 175
E-Mail Marketing Case Studies	p. 177
Industry Hints, Tips, & Secrets	p. 195
Author Biography and Dedication	p. 267
Glossary	p. 269
Index	p. 285
Table of Contents provided by Ingram. All Rights Reserved.

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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

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Table of Contents

Supplemental Materials