Complete Guide to Selling and Marketing to Affluent Customers : Everything You Need to Know to Attract and Keep Wealthy Customers

This book guides you through the tightrope walk that is selling to the affluent ¿ showing you how you too can attract the world¿s top customers and keep them with you for the long haul. In this book, you will learn everything you need to know to start selling yourself and your ideas to anyone, especially the affluent. You will learn what sells an idea and what sinks it. Then you will carry on learning the various different styles of persuasion and how to read your audience so that you know which style to use to effectively reach them. You will learn how to contact people and how to start connecting ideas to human beings and what they want. You will learn the fundamental process of building a working relationship with your target audience and how to present yourself as they would like to see you, mirroring their ideals and beliefs.