Conceptual Blockbusting A Guide to Better

The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers.

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.

Preface

vii

Note to the Fourth Edition

ix

Illustrations and Quotations

xi

Introduction

1

(14)

Perceptual Blocks

15

(24)

Emotional Blocks

39

(18)

Cultural and Environmental Blocks

57

(20)

Intellectual and Expressive Blocks

77

(20)

Alternate Thinking Languages

97

(30)

Kinds of Blockbusters

127

(32)

Groups

159

(16)

Organizations

175

(26)

Reader's Guide

201

(10)

Index

211

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Conceptual Blockbusting A Guide to Better Ideas, Fourth Edition

Summary

Author Biography

Table of Contents

Supplemental Materials