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Consumer Behavior

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Consumer Behavior by Solomon, Michael R., 9780132671842
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780132671842 | 0132671840
  • Cover: Hardcover
  • Copyright: 12/27/2011
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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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