on all orders of $79 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.
Consumer Behavior by Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik, 9781133435211
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781133435211 | 1133435211
  • Cover: Hardcover
  • Copyright: 8/10/2012
  • Rent Textbook


  • Buy Used Textbook

    In Stock Usually Ships in 24 Hours.

  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Please wait while the item is added to your bag...