Consumer Behavior : Building Marketing Strategy
, by HAWKINSNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780073530048 | 0073530042
- Cover: Hardcover
- Copyright: 2/24/2012
Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.