Consumer Behavior in Travel and Tourism

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Abraham Pizam, PhD, is Professor of Tourism Management in the Department of Hospitality Management and Director of the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida in Orlando Yoel Mansfeld, PhD, is Chair of the Center for Tourism, Pilgrimage, and Recreation Research and Senior Lecturer in the Department of Geography at the University of Haifa John L. Crompton is Professor of Recreation, Park, and Tourism Sciences in the Department of Recreation, Park, and Tourism Sciences, College of Agriculture and Life Sciences, Texas AandM University, College Station. John C. Crotts is Associate Professor and Director of the Hospitality and Tourism Management Program in the School of Business and Economics, College of Charleston, South Carolina. Alain Decrop is a Research Assistant in the Department of Business Administration, University of Namur, Belgium. Maureen F. Devitt is with The Cadmus Group, Waltham, Massachusetts. Ngaire Douglas is Senior Lecturer and Director of Studies in the School of Tourism and Hospitality Management, Southern Cross University, Lismore, NSW, Australia. Norman Douglas is Director of Research Consultancy, Pacific Profiles, Australia. Gordon Ewing is an Associate Professor in the Department of Geography, McGill University, Montreal, Quebec, Canada. Jaishankar Ganesh is Assistant Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando. Charles E. Gengler is Associate Professor in the Department of Marketing, School of Business at Baruch College, City University of New York Peter Gillett is Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando. Jurgen Gnoth is a Senior Lecturer in the Department of Marketing, University of Otago, Dunedin, New Zealand. Wolfgang Haider is Assistant Professor in the School of Resource and Environmental Management, Simon Fraser University, British Columbia, Canada. Monica Hanefors is Senior Lecturer in Tourism and Travel/Social Anthropology, School of Transportation and Society, Darlarna University College, Borlange, Sweden. Douglass K. Hawes is a retired Professor who previously taught at the University of Wyoming, Laramie J. S. Perry Hobson is Senior Lecturer in Marketing, School of Tourism and Hospitality Management, Southern Cross University, Lismore, NSW, Australia. Simon Hudson is Senior Lecturer in the School of Service Management, University of Brighton, Eastbourne, United Kingdom. Rajshekhar G. Javalgi is Professor of Services Marketing, James J. Nance College of Business Administration, Cleveland State University, Ohio. John M. Jenkins is Senior Lecturer in the Department of Leisure and Tourism Studies at the University of Newcastle, Callaghan, Newcastle, NSW, Australia. Bharath M. Josiam is Associate Professor in the Department of Hospitality and Tourism, University of Wisconsin-Stout, Menomonie Biljana Juric is Senior Lecturer in the Department of Marketing, University of Otago, Dunedin, New Zealand. David B. Klenosky is Assistant Professor in the Department of Health, Kinesiology, and Leisure Studies, Purdue University, West Lafayette, Indiana. Robert Lawson is Professor of Marketing at the University of Otago, Dunedin, New Zealand. Michael Luckett is Assistant Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando Lena Larsson Mossberg is Senior Lecturer in Marketing, School of Economics and Commercial Law, Goteborg University, Sweden. Michael S. Mulvey is Assistant Professor in the Department of Marketing, School of Business, Rutgers University, New Brunswick, New Jersey. Catherine M. Nichols is with the University of Alaska, Fairbanks. S. R. Rao is Executive Director of Academic Programs and Associate Professor of Marketing, James J. Nance College of Business Administration, Cleveland State University, Ohio. Chris Ryan is Editor in Chief, Tourism Management, and Professor in the Tourism Program, Center for Management Studies, University of Waikato, Hamilton, New Zealand. David J. Snepenger is Associate Professor of Marketing in the College of Business, Montana State University, Bozeman Silvia Sussmann is Senior Lecturer in Management Computing, School of Management Studies for the Service Sector, University of Surrey, Guildford, Surrey, United Kingdom. Edward G. Thomas is Professor of Marketing in the James J. Nance College of Business Administration, Cleveland State University, Ohio. Maree Thyne is a Research Fellow working on a tourism research program at Otago University that is funded by the New Zealand Foundation for Research, Science and Technology, University of Otago, Dunedin, New Zealand. Timothy J. Tyrrell is Professor of Tourism Economics, Department of Environmental and Natural Resource Economics, University of Rhode Island, Kingston. Seoho Um is Associate Professor in the Department of Tourism and Recreation, Kyonggi University, E-We-Dong, South Korea. Arzu Unel has recently completed an MSc in Tourism Marketing at the University of Surrey, Guildford, Surrey, United Kingdom. David J. Walmsley is Professor of Geography and Planning, School of Geography, Planning, Archaeology, and Palaeoanthropology, University of New England, Armidale, NSW, Australia. Tracy Young is a Research Fellow working on a tourism research program at Otago University that is funded by the New Zealand Foundation for Research, Science, and Technology, University of Otago, Dunedin, New Zealand.