Consumers and Citizens

In Consumers and Citizens, Nestor Garcia Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens and shows that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state), but also new openings for expanding citizenship.

Garcia Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Defining a new space structured along the lines of markets, Garcia Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions.

Nestor Garcia Canclini is the director of the Program of Studies on Urban Culture at the Universidad Autonoma Metropolitana in Mexico City George Yudice teaches in the American Studies program and in the Department of Spanish and Portuguese at New York University

Translator's Introduction

From Hybridity to Policy

For a Purposeful Cultural Studies

ix

Author's Preface to the English-Language Edition

The North-South Dialogue on Cultural Studies

3

(12)

Introduction

Twenty-first-Century Consumers, Eighteenth-Century Citizens

15

(22)

Part I Cities in Globalization

Consumption Is Good for Thinking

37

(12)

Mexico Cultural Globalization in a Disintegrating City

49

(18)

Urban Cultural Policies in Latin America

67

(10)

Narrating the Multicultural

77

(12)

Part II Postnational Suburbias

Identities as a Multimedia Spectacle

89

(8)

Latin America and Europe as Suburbs of Hollywood

97

(12)

From the Public to the Private The ``Americanization'' of Spectators

109

(14)

Multicultural Policies and Integration via the Market

123

(14)

Part III Negotiation, Integration, and Getting Unplugged

Negotiation of Identity in Popular Classes?

137

(14)

How Civil Society Speaks Today

151

(12)

Notes

163

(20)

Index

183

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Consumers and Citizens

Summary

Author Biography

Table of Contents

Supplemental Materials