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- ISBN: 9780415213110 | 0415213118
- Cover: Hardcover
- Copyright: 8/21/2000
Challenging and contemporary, this collection of essays examines the processes which have transformed underdeveloped countries into full-blown consumer societies. Featuring contributors from These essays give the first detailed analysis of consumerism within East and South-East Asia and contain case studies from Malaysia, Hong Kong, Indonesia, Singapore and Japan.