The Content Analysis Guidebook

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780761919780 | 0761919783
Cover: Paperback
Copyright: 12/13/2001

Sorry, this item is currently not available.

Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

List of Boxes

List of Tables and Figures

xiii

Foreword

Acknowledgments

xvii

Defining Content Analysis

(26)

Is Content Analysis ``Easy''? Is It Something That Anyone Can Do?

(7)

Content analysis is easy

(2)

The term content analysis applies to all examinations of message content

(4)

Anyone can do content analysis; it doesn't take any special preparation

(1)

Content analysis is for academic use only

(1)

A Six-Part Definition of Content Analysis

(18)

Content Analysis as Relying on the Scientific Method

(3)

The Message as the Unit of Analysis, the Unit of Data Collection, or Both

(1)

Content Analysis as Quantitative

(1)

Content Analysis as Summarizing

(2)

Content Analysis as Applicable to All Contexts

(6)

All Message Characteristics Are Available to Content Analyze

(4)

Milestones in the History of Content Analysis

(20)

The Growing Popularity of Content Analysis

(4)

Milestones of Content Analysis Research

(16)

Rhetorical Analysis

(1)

Biblical Concordances and the Quantification of History

(1)

The Payne Fund Studies

(1)

The Language of Politics

(4)

The War at Home: Advances in Social and Behavioral Science Methods During World War II

(1)

Speech as a Personality Trait

(1)

Department of Social Relations at Harvard

(1)

Television Images: Violence and Beyond

(1)

The Power of Computing

(1)

The Global Content Analysis Village

(7)

Beyond Description: An Integrative Model of Content Analysis

(24)

The Language of the Scientific Method

(2)

How Content Analysis Is Done: Flowchart for the Typical Process of Content-Analytic Research

(3)

Human Coding Versus Computer Coding

(1)

Approaches to Content Analysis

(4)

Descriptive Content Analysis

(1)

Inferential Content Analysis

(1)

Psychometric Content Analysis

(1)

Predictive Content Analysis

(1)

The Integrative Model of Content Analysis

(5)

Evaluation With the Integrative Model of Content Analysis

(10)

First-Order Linkage

(1)

Second-Order Linkage

(1)

Third-Order Linkage

(1)

Linking Message and Receiver Data

(3)

Linking Message and Source Data

(3)

Developing New Linkages

(3)

Message Units and Sampling

(24)

Units

(3)

Unitizing a Continuous Stream of Information

(1)

Defining the Population

(2)

Archives

(2)

The Evaluation of Archives

(1)

Medium Management

(5)

The Brave New Digital World

(4)

Sampling

(5)

Random Sampling

(4)

Nonrandom Sampling

(1)

Sample Size

(7)

Variables and Predictions

(16)

Identifying Critical Variables

(12)

A Consideration of Universal Variables

(2)

Using Theory and Past Research for Variable Collection

(3)

A Grounded or Emergent Process of Variable Identification

102

(2)

Attempting to Find Medium-Specific Critical Variables

104

(3)

Hypotheses, Predictions, and Research Questions

107

(4)

Conceptual Definitions

107

(1)

Hypotheses

108

(1)

Research Questions

109

(2)

Measurement Techniques

111

(30)

Defining Measurement

111

(1)

Validity, Reliability, Accuracy, and Precision

112

(2)

Reliability

112

(1)

Validity

112

(1)

Accuracy

113

(1)

Precision

113

(1)

How the Standards Interrelate

113

(1)

Types of Validity Assessment

114

(4)

External Validity or Generalizability

115

(1)

Face Validity

115

(1)

Criterion Validity

115

(1)

Content Validity

116

(1)

Construct Validity

117

(1)

Operationalization

118

(7)

Categories or Levels That Are Exhaustive

118

(1)

Categories or Levels That Are Mutually Exclusive

119

(1)

An Appropriate Level of Measurement

120

(5)

Computer Coding

125

(5)

Dictionaries for Text Analysis

126

(4)

Selection of a Computer Text Content Analysis Program

130

(2)

Number of Cases or Units Analyzed

130

(1)

Frequency Output

131

(1)

Size Limitation

131

(1)

Alphabetical Output

131

(1)

Multiple-Unit Data File Output

131

(1)

KWIC or Concordance

131

(1)

Standard Dictionaries

131

(1)

Custom Dictionaries

132

(1)

Specialty Analyses

132

(1)

Human Coding

132

(5)

Codebooks and Coding Forms

132

(1)

Coder Training

133

(1)

The Processes

134

(1)

Medium Modality and Coding

134

(1)

Some Tips

135

(2)

Index Construction in Content Analysis

137

(4)

Reliability

141

(26)

Intercoder Reliability Standards and Practices

142

(2)

Issues in the Assessment of Reliability

144

(2)

Agreement Versus Covariation

144

(1)

Reliability as a Function of Coder and Unit Subsamples

145

(1)

Threats to Reliability

145

(1)

Reliability for Manifest Versus Latent Content

146

(1)

Reliability and Unitizing

146

(1)

Pilot and Final Reliabilities

146

(2)

Intercoder Reliability Coefficients: Issues and Comparisons

148

(5)

Agreement

149

(1)

Agreement Controlling for the Impact of Chance Agreement

150

(1)

Covariation

151

(2)

Calculating Intercoder Reliability Coefficients

153

(5)

The Reliability Subsample

158

(2)

Subsample Size

158

(1)

Sampling Type

159

(1)

Assignment of Units to Coders

159

(1)

Treatment of Variables That Do Not Achieve an Acceptable Level of Reliability

160

(1)

The Use of Multiple Coders

161

(1)

Advanced and Specialty Issues in Reliability Coefficient Selection

162

(5)

Beyond Basic Coefficients

162

(1)

The Possibility of ``Consistency'' Intracoder Reliability Assessment

163

(1)

Controlling for Covariates

163

(1)

Sequential Overlapping Reliability Coding

163

(4)

Results and Reporting

167

(24)

Data Handling and Transformations

167

(1)

Hypothesis Testing

168

(1)

Hypotheses and Research Questions---A Reminder

168

(1)

Inferential Versus Nonparametric Statistics

168

(1)

Selecting the Appropriate Statistical Tests

169

(3)

Frequencies

172

(3)

Co-Occurrences and In-Context Occurrences

175

(1)

Time Lines

176

(2)

Bivariate Relationships

178

(4)

Multivariate Relationships

182

(9)

Contexts

191

(24)

Psychometric Applications of Content Analysis

192

(23)

Thematic Content Analysis

192

(1)

Clinical Applications

193

(1)

Open-Ended Written and Pictorial Responses

194

(2)

Linguistics and Semantic Networks

196

(1)

Stylometrics and Computer Literary Analysis

197

(1)

Interaction Analysis

198

(1)

Other Interpersonal Behaviors

199

(1)

Violence in the Media

200

(1)

Gender Roles

201

(1)

Minority Portrayals

202

(1)

Advertising

203

(1)

News

204

(1)

Political Communication

205

(1)

Web Analyses

206

(1)

Other Applied Contexts

207

(1)

Commercial and Other Client-Based Applications of Content Analysis

208

(1)

Funded Research Conducted by Academics

208

(2)

Commercial Applications of Text Analysis

210

(1)

Content Analysis for Standards and Practices

210

(1)

Applied Web Analyses

211

(1)

Future Directions

211

(4)

Resource 1: Message Archives

215

(4)

Paul D. Skalski

General Collections

215

(1)

Film, Television and Radio Archives

216

(1)

Literary and General Corpora

217

(1)

Other Archives

217

(2)

Resource 2: Using NEXIS for Text Acquisition for Content Analysis

219

(6)

Resource 3: Computer Content Analysis Software

225

(16)

Paul D. Skalski

Quantitative Computer Text Analysis Programs

225

(10)

VBPro

227

(2)

CATPAC

229

(1)

Computer Programs for Text Analysis

229

(1)

Concordance 2.0

229

(1)

Diction 5.0

230

(1)

DIMAP-3

230

(1)

General Inquirer (Internet version)

231

(1)

INTEXT 4.1

231

(1)

Lexa (Version 7)

231

(1)

LIWC (Lingustic Inquiry and Word Count)

232

(1)

MCCALite

232

(1)

MECA

232

(1)

PCAD 2000

233

(1)

SALT (Systematic Analysis of Language Transcripts)

233

(1)

SWIFT 3.0

233

(1)

TextAnalyst

234

(1)

TEXTPACK 7.0

234

(1)

TextQuest 1.05

234

(1)

TextSmart by SPSS

235

(1)

WordStat v3.03

235

(1)

VBPro How-To Guide and Executional Flowchart

235

(6)

Resource 4: An Introduction to PRAM---A Program for Reliability Assessment With Multiple Coders

241

(2)

Resource 5: The Content Analysis Guidebook Online

243

(4)

Content Analysis Resources

243

(1)

Bibliographies

243

(1)

Message Archives and Corpora

244

(1)

Reliability

244

(1)

Human Coding Sample Materials

244

(1)

Computer Content Analysis

245

(2)

References

247

(36)

Author Index

283

(12)

Subject Index

295

(6)

About the Authors

301

Please wait while the item is added to your bag...

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

The Content Analysis Guidebook

Summary

Author Biography

Table of Contents

Supplemental Materials