Content Analysis

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ISBN: 9781412933995 | 1412933994
Cover: Hardcover
Copyright: 1/18/2008

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Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in Sociology, Political Science, Journalism and Mass Communication (but also in Business Schools) will find in this major work a unique and comprehensive overview of the technique and its applications. Volume One: What is Content Analysis? Defining the Methodological Playing Field Volume Two: Refining the Playing Field: Methodological Advances Volume Three: Applications: A Focus on Mass Media Volume Four: From Advertising to Protest and Violence: Extending the Range of Applications


What Is Content Analysis? Defining the Methodological Playing Field
Introduction: Content Analysis - A Quantitative Technique
Why Be Quantitative?
The Precursors
The Content of Radio Programs, 1925-1935
Methods for Analyzing the Content of Motion Pictures
How America Became Belligerent
A Quantitative Study of War News
The Take-Off Period: Setting The Methodological Standards
A Co-Efficient of Imbalance for Content Analysis
The Reliability of Content Analysis Categories
Content Analysis and the Theory of Signs
The Technique of Symbol Analysis (Content Analysis)
Analyzing the Content of Mass Communication
A Brief Introduction
On Content Analysis
The Feasibility of the Use of Samples in Content Analysis
Further Methodological Issues
Traditional, Interpretive and Reception-Based Content Analysis
Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern
Ethnographic Content Analysis
Quantitative and Qualitative Approaches to Content Analysis
Reliability in Coding Open-Ended Data
Lessons Learned from HIV-Behavioral Research
Reliability in Content Analysis
Some Common Misconceptions and Recommendations
Reliability in Cross-National Content Analysis
Measurement Models for Content Analysis

Refining the Playing Field: Methodological Advances
Automated and Statistical Approaches To Text
Becoming a Nazi
Models for Narrative Networks
Integrated Data for Events Analysis (IDEA)
An Event Typology for Automated Events Data Development
Textual Statistics
An Exploratory Tool for the Social Sciences
Computerized Measurement of the Content Analysis of Natural Language for Use in Biomedical and Neuropsychiatric Research
Estimating Policy Positions from Political Texts
Marks of Distinction
An Analysis of British Mass and Prestige Newspaper Editorials
The Construction of Categories for Content Analysis Dictionaries
Linguistic-Based Approaches
Narrative Explanation
An Alternative to Variable-Centred Explanation?
Coding Choices for Textual Analysis
A Comparison of Content Analysis and Map Analysis
From Words to Numbers
A Generalized and Linguistics-Based Coding Procedure for Collectiing Event-Data from Newspapers
Linguistics Foundations for a Theory of Content Analysis
Modeling Event Structures
Toward the Integration of Content Analysis and General Methodology
Other Than Counting Words
A Linguistic Approach to Content Analysis
Linguistics and Content Analysis

Applications: A Focus on Mass Media
A Content Analysis of Content Analyses
Twenty-Five Years of Journalism Quarterly
The Press, The Media and The News
Class, Gender and Race
Poverty as We Know It
Media Portrayals of the Poor
Education, Employers and Class Mobility
Black Invisibility, the Press and the Los Angeles Riot
Cultural Standards of Attractiveness
A 30-Year Look at Changes in Male Images in Magazines
A Longitudinal Content Analysis of Sexual Violence in the Bestselling Erotic Magazines
War and Social Protest
Media Discourse and Public Opinion on Nuclear War
Photographic Coverage during the Persian Gulf and Iraqi Wars in Three U S Newspapers
International Press Coverage of East German Protest Events, 1989
Framing the NATO Air Strikes on Kosovo across Countries
Comparison of Chinese and U S Newspaper Coverage
Health
Health-Related Content in Prime-Time Television Programming
A Content Analysis of Alcohol Portrayal and Drinking in British Television Soap Operas
Religion
How Religious Is Religious Television Programming?
Newspaper Coverage of Fundamentalist Christians, 1980-2000
Science
Long-Term Trends in the Representations of Science across the Iron Curtain
Britain and Bulgaria, 1946-95
Content Analysis of New York Times Coverage of Space Issues for the Year 2000
The Web and The Internet
Global Activism in 'Virtual Space'
The European Women's Lobby in the Network of Transnational Women's NGOs on the Web
Hyperlinking as Gatekeeping
Online Newspaper Coverage of the Execution of an American Terrorist
Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web
The Microscope and the Moving Target
The Challenge of Applying Content Analysis to the World Wide Web
Interactive Disaster Communication on the Internet
A Content Analysis of 64 Disaster Relief Home Pages
Remembering Our Shared Past
Visually Framing the Iraq War on U S News Websites

From Advertising to Protest and Violence: Extending the Range of Applications
Advertising
In the Pages of Ms
Sex Role Portrayals of Women in Advertising
Sex-Role Stereotyping in Television Commercials
A Review and Comparison of 14 Studies Done on Five Continents over 25 Years
Sex Roles in Advertising
A Comparison of Television Advertisements in Australia, Mexico and the United States
The Portrayal of Blacks in Magazine Advertisements
Images on Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
Intertwining of Campaign News and Advertising
The Content and Electoral Effects of Newspaper Ad Watches
Content Analysis as a Predictive Methodology
Recall, Readership and Evaluations of Business-to-Business Print Advertising
The Informational Content of Cigarette Advertising
1926-1986
A Cross-Cultural Study of Political Advertising in the United States and Korea
Culture
Race and Gender in Music Videos
The Same Beat but a Different Drummer
American Character and the American Novel
An Expansion of Reflection Theory in the Sociology of Literature
Petitions and Prayers
A Content Analysis of Persuasive Appeals
Culture and Conflict
The Portrayals of Blacks in U S Children's Picture Books through the Mid and Late 20th Century
Political Discourse
Old Right or New Right? The Ideological Positioning of Parties of the Far Right
Putting Parties in Their Place
Inferring Party Left-Right Ideological Positions from Party Manifestos Data
Verbal Shifts in the American Presidency
A Content Analysis
Framing European Politics
A Content Analysis of Press and Television News
Protest and Violence: Applications of Linguistics-Based Techniques
Peasants Protest
The Claims of Lord, Church and State in the Cahiers de Doleances of 1789
The Return of the Actor
Interaction Networks among Social Actors during Periods of High Mobilization (Italy, 1919-1922)
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Content Analysis

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