Content Marketing: Making the Magic Happen A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing
, by Bell, MattNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781667889030 | 1667889036
- Cover: Paperback
- Copyright: 5/22/2023
This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company's resources are limited.