Content Marketing: Mission Critical A B2B CEO’s Guide to Growth through Effective Content Marketing

The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited.

This book provides an easy-to-follow guide for business leaders on how to prepare their companies for successful, sustainable content marketing initiatives. It emphasizes the importance of authenticity based on a clear understanding of purpose, mission, and vision—enriched with specialized sector knowledge. Moreover, it provides information on employing content marketing to drive both top- and bottom-line growth.

Content Marketing: Mission Critical is the perfect resource for any B2B leader wanting to make the most of their current situation and leverage the power of content marketing successfully. Acquire this essential tool today and take your business to the next level!

Matt Bell is the founder and chief messenger of MessageUp, where he helps leaders at business-to-business (B2B) companies deliver top- and bottom-line growth by coaching them on developing and operationalizing effective content marketing strategy. He works with businesses across many verticals, from heavy industry to SaaS, and at different stages in their growth journey, from startups to established enterprises.

He is a popular keynote, workshop, and webinar presenter, having held diverse roles in engineering, corporate venture capital, manufacturing, software, and industrial services before dedicating himself to business consultancy. He is also the co-founder of Strategic Piece, a boutique B2B strategy and marketing practice.

After growing up in England, Matt spent a decade living and working in Europe, South America, and the Middle East before settling in Houston, Texas. He and his wife are active angel investors who also enjoy writing; traveling; cooking and eating great food; sampling and collecting wine; and supporting the arts, especially theatre, ballet, and literary showcases.

Matt is the author of two books and a blog on B2B content marketing.

Matt Bell can be found at:
Website: www.messageup.com
Blog: www.messageup.com/framework
LinkedIn: www.linkedin.com/in/mattbell