The Conversation Company

Research shows that consumer conversations, or word of mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However many organizations make decisions that contradict these findings and lessen their prospects of expansion. The Conversation Companyis aimed at helping organizations to become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face.' Therefore companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. Including interviews and case studies of companies such as Disney, Kodak, Nokia, Unilever, Zappos, and Microsoft, The Conversation Companyis based on solid research which will help organizations achieve sustainable success.

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting (a fast-growing market research and consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager (also published by Kogan Page).