Convince Them in 90 Seconds or Less Make Instant Connections That Pay Off in Business and in Life

Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to pull together and act as a team. No matter what the situation, success in business depends on effective relationships. Convince Them in 90 Seconds or Less shows how to create instant trust and rapport, creating a climate where your message will be heard. Beginning with the simplest of tools---body, attitude and voice---Boothman teaches how to make a dazzling first impression, then goes on to reveal how to connect with different temperaments and personalities. There are two new chapters: One covers getting your message across quickly and memorably using simple but powerful images; the other outlines the best networking techniques for today's climate---both online and in-person. Throughout the book are direct, doable exercises that show you how to put his ideas into practice.

Nicholas Boothman, bestselling author of How to Make People Like You in 90 Seconds or Less, is a licensed Master Practicioner of Neuro-Linguistic Programming. He is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. Visit him online at www.nicholasboothman.com.

Introduction:
Those Crucial 90 Seconds

Part One:
The Basics

Muldoon’s Rules: There’s No Failure, Only Feedback

Part Two:
The New Rules: Connecting With Human Nature

Neutralize the Fight-or-Flight Response

Work Your ABC: Attitude, Body Language, and Congruence

Speak the Language of the Brain

Connect With the Senses

Part Three:
Connecting With Personality

Feed the Personality

Know the Nature of Your Business

Find Your Style

Part Four:
Building Relationships

Open the Lines of Communication

Get Them Talking

Find the Right Approach

The Secrets of the Great Communicators

The Show Must Go On

Afterword:
Where Do We Go From Here?