Copy Righter Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business

The written word is making a comeback! For years we have been told the world is becoming more "visual"-that everyone has a shorter attention span, that a picture "speaks a thousand words." But look at social media-blogs, tweets, reader's comments, peer reviews. People are starting to read again-books on Kindle, magazines on the iPad, advertising in more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging, and irresistibly persuasive.

Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.