Corporate Creativity Pa

Following the success ofBuilding Design Strategy, DMI's latest book,Corporate Creativity: Developing an Innovative Organization,is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages ofDesign Management ReviewandDesign Management Journal, explores personal, team, and organizational creativity. Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on: developing a more innovative organization taking risks that will succeed and improve your business improving employees' creative abilities to further innovation designing teams that will promote efficiency integrating design into corporate culture crafting management processes to fuel creativity, innovation, and customer delight Corporate Creativitycombines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for innovation and business leaders, designers and design managers, and forward-thinking students!

Thomas Lockwood, PhD, is the president of Design Management Institute (DMI), and Thomas Walton, PhD, is the editor of the organization’s Design Management Review. Corporate Creativity is the second title in their series on Design Thinking: Building Design Strategy was published by Allworth Press in December 2008 and Design Thinking will be published in November. The Design Management Institute was established in 1975 for the purpose of improving the role of design in business for social, environmental, and economic benefit. The organization conducts research, publishes journals, and produces career advancement workshops and conferences around the world. As the leading international network of design management, DMI has members in over 44 countries. www.DMI.org

Acknowledgments	p. ix
Foreword: Lockwood	p. xi
Create
Section Introduction	p. 1
Managing Personal Creativity	p. 5
The Prepared Mind Versus the Beginner's Mind	p. 17
When You Build in the World, You Build in Your Mind	p. 27
Driving Creativity and Innovation Through Culture	p. 39
Integrating Design Into Organizational Culture	p. 47
The Making of Design Champions	p. 61
Collaborate
Section Introduction	p. 71
Lessons for Managing Creative Staff	p. 73
Teams, Trust, and Tribalism	p. 81
Convergence: New Management Imperatives and Their Effect on Design Activity	p. 91
How Brands Determine Organizational Creativity	p. 103
Integrating Design Into Strategic Management Processes	p. 119
Leading Toward Inspiration	p. 131
Serious Play: The Future of Prototyping and Prototyping the Future	p. 141
Innovate
Section Introduction	p. 153
People as a Source of Breakthrough Innovation	p. 155
Insights on Innovation	p. 165
Innovation in Practice: The Calor Aquaspeed Iron	p. 175
Third-Generation Design Consultancies: Designing Culture for Innovation	p. 185
Hybrid Organizations as a Strategy for Supporting New Product Development	p. 199
Innovation in Organizations in Crisis	p. 211
About DMI	p. 221
Editors' Biographies	p. 223
Authors' Biographies	p. 225
Index	p. 231
Table of Contents provided by Ingram. All Rights Reserved.

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Corporate Creativity Pa

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