Corporate Creativity

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

Acknowledgments
Introduction: The Power of the Unexpected	p. 1
The True Nature of Corporate Creativity	p. 5
How Preconceptions Limit Corporate Creativity	p. 18
What Do We Really Know About Creativity?	p. 40
The Decline of the Simple Suggestion System and the Rise of a New Generation	p. 60
How Misalignment Shuts Down Creativity	p. 89
Alignment: The First Essential Element	p. 105
Self-Initiated Activity	p. 126
Unofficial Activity	p. 149
Serendipity	p. 175
Diverse Stimuli	p. 193
Within-Company Communication	p. 214
Unleashing Corporate Creativity: Where to Start	p. 237
Notes	p. 249
Index	p. 259
The Authors	p. 277
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