Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

, by Moingeon, Bertrand; Soenen, Guillaume

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ISBN: 9780203361726 | 0203361725
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Copyright: 3/10/2004

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Summary

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Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

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Preface
General Introduction
The Dynamics of Identities
The five facets of collective identity
The hybrid identity of law firms
Where do we go from here? Predicting identification among dispersed employees
Identities and Action Reducing dissonance: closing the gap between projected and attributed identity
Manifestations in behaviour versus perceptions of identity: convergence or not?
Narrative identity: navigating between 'reality' and 'fiction'
Managing Identities Creating a new identity for France Telecom: beyond a visual exercise?
Conversion of organizational identity research findings into actions Cees
Corporate Brand and Organizational Identity
Table of Contents provided by Publisher. All Rights Reserved.

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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

Summary

Table of Contents

Supplemental Materials