Voluntarism and Restraint: Early 19th-Century Public Relations
p. 7
Onto the Gravy Train: 19th-Century Railroad Public Relations
p. 15
Railroad Executives and the Interstate Commerce Commission
p. 25
Two-Front War: Early 20th-Century Utility Public Relations
p. 33
Minimizing Competition Through Public Relations: The Work of Ivy Lee
p. 45
The Movie Industry Gets a Czar: 1921-1934
p. 55
Come the Depression: Corporate Public Relations and the National Recovery Administration
p. 67
Bringing "Order Out of Chaos": The Public Relations Theory of Edward Bernays
p. 79
The Triumph of Manipulation: Bernays Becomes Publicist No. 1
p. 89
Public Relations Adds Sugar
p. 97
Last Stand For Steel
p. 103
Governmental Relations and Contributions Policies, 1962-1982
p. 117
Ministers or Panderers: Issues Raised by the PRSA Code of Professional Standards, 1954-1986
p. 127
The Four-Fold Discipline
p. 135
Conclusion: A Word to Corporate Executives
p. 147
Notes
p. 153
Index
p. 179
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